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15 Ways Marketing Can Improve Your Website Design

15 Ways Marketing Can Improve Your Website Design

Your website is the beginning of your business, and it’s important to look professional and to invite. But having a good design isn’t enough—you also need a well-integrated marketing strategy that will help you attract visitors and keep them engaged. Here are 15 tips for using marketing to improve your website design. 

Start with an Outline

Before you begin designing, create an outline of all the elements you want to include on your page. This will help ensure everything is organized and easy for visitors to find what they’re looking for. For example, if you’re creating a website for a retail shop, consider having an “about us” section, product catalog, and contact information. If the website relates to area rugs, include the details about rugs, like types of rugs, pricing, and where to buy them.

Use Visual Elements

When it comes to website design, visuals are key. People respond better to visuals than words because they can immediately see what you’re trying to convey. Select images that will enhance your message and use features like parallax scrolling or video backgrounds to add an extra level of engagement. For example, if you’re selling furniture, use visuals of the products in different settings to give viewers an idea of how it would look in their home.

Focus on User Experience

When designing your website, consider how visitors will interact with it. Ensure all elements are easy to find and understand and avoid any clutter or distractions that could take away from their experience browsing your site. Be sure to test out different versions and ask users for feedback to get an accurate feel for how your website should look.

Utilize Color

Color can create visual appeal and guide visitors around the page. Use colors that align with your brand and promote consistency across different pages on your website. Additionally, consider the psychology of color and use them to emphasize information or lead visitors in a certain direction. For example, green can be associated with growth, and blue with trust and reliability.

Include a Call to Action

A good call-to-action (CTA) is an important tool to drive conversions from your website. Make sure they are visible but not intrusive, so visitors don’t feel pressured into clicking on them – instead, encourage users to take action. For example, if you want them to subscribe to your newsletter, create a CTA button with a message such as “Subscribe Now” or “Sign up for Updates.”

Make Navigation Easy

Ensure navigation between pages is straightforward and intuitive, so visitors don’t have to waste time searching for what they need or get frustrated when trying to find something quickly. For example, if you include a blog page, make sure it’s easy to find in the navigation menu and links to related content.

Optimize Images & Graphics

Optimizing images & graphics helps speed up loading times while also making sure they look good on mobile devices, which is essential since more people than ever are using their phones & tablets as their primary devices for browsing online! For example, for selling Playroom Rugs, use compressed images and graphics so they don’t slow down the website. You can use tools like TinyPNG or Image Optimizer to optimize the images.

Include Social Sharing Buttons

Social media buttons should be prominently featured at the top or bottom of each page so visitors can easily share content from your site on their favorite social media platforms like Facebook, Twitter, Instagram, etc. For example, if you maintain a blog post, include social sharing buttons at the bottom of the page so visitors can share it with their friends and followers.

Use White Space Strategically

Too much clutter can make a web page difficult to read & navigate, so be sure not to use white space strategically. Hence, there’s enough breathing room between different sections or pieces of content without sacrificing aesthetics or usability (white space doesn’t necessarily have to be white!). For example, if you’re selling Kid’s Furniture, white space can highlight the furniture, making it easier for customers to browse and shop.

Test Everything!

It’s important to test every element on your website, including buttons, forms, links, etc., to ensure everything works properly before launching it live; even small changes can lead to big differences in user experience! For example, if you’re selling toys, testing the “Add to Cart” button is paramount; if it doesn’t work properly, customers may not proceed to check out.

Track Results

Keep track of how users interact with different areas on your website using Google Analytics or other tracking tools; this data can then be used when making updates & improvements over time, so you know exactly what works best for customers & visitors alike! For example, if you notice that a certain page is receiving high levels of engagement, use it as inspiration for other pages.

Create Personas

Creating personas is an effective way to help guide design decisions & ensure your website appeals to the right people. Personas are fictional characters based on actual customers & can be used to tailor content, layout, & design to specific types. For example, if you know the majority of visitors to your website are teenage girls, use this knowledge to guide your design and content choices.

Engage Visitors

Engagement is key to keeping people interested in what you say, try incorporating interactive elements such as quizzes, surveys, or polls into your web pages to create an interactive experience that keeps users coming back for more! For example, surveys are a great way to collect valuable customer feedback about their experiences and can be used to fine-tune your website design to meet their needs.

Simplify Navigation

Navigation is critical for any website – visitors need to be able to find what they’re looking for quickly and easily. Make sure your website design contains intuitive navigation tools that let customers navigate around the site without getting lost or frustrated. If possible, break up content into multiple pages for better organization and easier browsing.


A blog is a significant way to keep visitors interested in your website. Not only does it show you’re an active business, but regular content updates demonstrate that you are knowledgeable and engaged with your customers. Content marketing can help attract new visitors to your site and give existing visitors something interesting to look at when they visit. For example, RugKnots, a rug store, uses blogging to educate its customers on the different types of rugs available and provide tips for making new purchases and caring for existing rugs.


When it comes down to it, having a great website design isn’t just about looking good—it’s about having an effective marketing strategy in place too! By following these 11 tips, you’ll be able to maximize the effectiveness of both design & marketing across all areas of your web presence & ensure that customers get exactly what they need from visiting your site no matter where they’re coming from or how they found you online! With SEO optimization, strategic placement of calls-to-action, and easily navigable menus combined with engaging visuals and interactive elements like polls/quizzes/surveys/etc., you’ll be able to draw in more customers than ever before while also providing them with excellent overall user experience!