Home & Kitchen
5 Design Tips for Building a Homepage

5 Design Tips for Building a Homepage

The homepage is where visitors come to find out the most about you, and it’s also where they leave.  A good homepage gives users a chance to learn more about you, see your services or products, and decide whether they want to stay on your site.  

When designing a homepage, it is important to pay attention to how the site will function as well. If your homepage isn’t easy to navigate, people will bounce off it quickly.  Here are some basic elements for a homepage that draws in visitors and keeps them interested. Freelancebazar is a marketplace for freelancers and employers. Our digital marketing team will help you boost brand awareness and create an online presence that increases sales and conversion.

A layout that is consistent, informative, and easy to navigate.

The homepage is the first thing that visitors see when they visit your site. It’s also the first impression of what kind of company you are in. Keeping it clean, clutter-free, and well-organized will help visitors feel confident and trust you more!

The homepage should be about making a good first impression and showing off what matters most to your audience. A cluttered homepage can make it difficult for visitors to find the information they need. It can also make users feel anxious, causing them to leave your site,  before your potential customers leave your site, giving them a chance to explore all its features.

The home page is the area where people engage with your company and make their buying decision. It should be engaging, informative, easy to navigate, up-to-date, professional-looking, and feel like an extension of your brand.

Do: Choose a layout that is easy to navigate, so that your viewers can quickly find what they are looking for. Ensure that you have visibility to all of your most important content and images.

Don’t: To keep your homepage uncluttered, avoid including too many images and icons. No one wants to sort through a cluttered page.

High-resolution images are essential to your website.

Photos on your homepage can be used to help your visitors quickly grasp the purpose of your website.

You’re not just another business. You have a story worth telling—and a photo is a perfect way to do that. When you’re a digital marketing academy company or product, it can be tempting to rely on one image. But a single image is only good for one thing: conveying one message at a time.

When you’re looking to sell, you want the most effective combination of all the images you have on your site to convey the same message. That’s why we recommend using a single image that compliments all of your other images by setting a tone for the rest of your site—and helps set the mood for each piece.

Whether you’re an online store selling clothes or an online resource center for plant-based recipes, a photo tells a story about who you are and what kind of person you are as a business owner or employee.

Do: The photos you use on your site are one of the most important aspects of your branding, and they can make or break it. Whether you’re selling a product or providing a service, your photos need to show off what you do and make your visitors feel like they want to go back for more

Don’t: We’re not saying you should stop taking amazing photos—we’re just saying that there’s no need to add every single one of them to your portfolio.

A few solid shots will be enough.

Make sure your color scheme and background complement each other.

You’ve probably heard this before: the homepage is the most important page on your website. In fact, it’s so important that it’s the only page you can rely on to capture visitors’ attention and keep them coming back for more.

But what does that mean? What makes a good homepage? And how do you make sure it’s perfect for your brand?

We have answers for you at Freelancebazar. We’ll give you some tips on how to create a great homepage and then help you find one that fits your customer’s needs.

Do: When selecting colors and backgrounds for your brand, ensure that they complement each other rather than conflict.

Don’t: When adding colors to your images, don’t go overboard. Also, avoid using backgrounds that distract from the content of your images and text.

Improve the appearance and functionality of your homepage buttons

If you’re going to use buttons on your homepage, you should make sure they’re effective. You want them to be tempting enough that people will click, but not so tempting that they’ll just be tempted to click on anything that looks like a button.

You can do this by making sure the text is clear and concise and easy to read, making sure there’s enough space around each button for it to look appealing, and making sure there’s enough contrast between the text and background (so people can see what they’re clicking).

You should also consider how your buttons are positioned on the page—after all, it’s not just about how big they are. It’s also about what they look like in comparison with other elements on the page. If someone has a hard time seeing where the call-to-action is located because it doesn’t stand out well against other features, then they’re not likely to click on it—and that means lost business for you!

Do: Keep the CTA’s wording short and simple. Avoid overusing words such as “free” or “free trial”.

Dont: Don’t overlook the importance of placement when it comes to your call to action.

Make sure your content is updated frequently.

Your homepage should be a clear and concise presentation of your business or organization’s purpose. Although you’ll be able to elaborate on the site’s other pages, you don’t want visitors to lose interest before they’ve even had a chance to discover your product or service.

When writing for your homepage, use short sentences and paragraph breaks. This will keep your content concise and easy to read. Make sure that each sentence is complete and doesn’t leave any questions unanswered.

Think about what you want people to know about your business before you start writing. You’re not just writing for yourself—you’re writing for potential customers as well! If someone reads one paragraph and doesn’t understand what you’re doing there or why they should care about it, then maybe it wasn’t written in the right tone for them or their needs weren’t met at all.

Do: Keep your text current by adding updated information to your website. This will help readers know that you are a reliable source of information.

Don’t: As a rule of thumb, be sure not to lose your visitors’ attention with overly wordy text or redundant information.