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BigCommerce SEO Services and Ranking Signals: What Are They?

BigCommerce SEO Services and Ranking Signals: What Are They?

There are many SEO agencies that sell BigCommerce SEO services, but how many of them offer comprehensive services that optimize the ranking signals that actually improve your eCommerce website? These ranking signals are essential for any eCommerce business that wants to rank well in search engine results pages (SERPs). Understanding what these ranking signals are and how to optimize them is crucial for any BigCommerce SEO services provider.

First, some explanation. A ranking signal is some feature or aspect that Google uses to determine search engine rankings. These facts fall into one of 4 categories: content, onsite, offsite, and technical ranking signals.

These are some of the most important among them, which any quality BigCommerce SEO services provider should optimize for your online store.

The first ranking signal that should be optimized is content. Content is one of the most important ranking signals in SEO. It is important to create content that is both relevant and informative. Content be well-written, error-free, concise, informative, and easy to understand. Content should also be optimized for relevant keywords to the product or service being sold.

Many other ranking signals have to do with site structure. Site structure is important for ensuring that users can easily navigate the website. This includes having a well-organized navigation menu, internal linking, and a clear hierarchy of pages. Site structure should also be optimized for mobile devices.

Another critically important ranking signal is page speed. Page speed is important for improving the user experience and ensuring that users don’t leave the website before they have a chance to view the products or services being sold. A BigCommerce SEO services provider should optimize page speed by compressing images and ensuring that the website is running on a reliable hosting provider.

Mobile friendliness is another huge ranking signal. Mobile friendliness is important for ensuring that users can access the website on their mobile devices. This includes having a responsive design that adjusts to different screen sizes and ensuring that the website is optimized for the Google mobile-first index.

Another important ranking signal, and one that is relevant to the site structure mentioned above, is internal linking. Internal linking is important for improving the user experience by allowing users to easily navigate between pages on the website. It is also important for improving the website’s ranking in SERPs.

External linking is also considered a ranking signal. External linking is important for improving the website’s reputation in the eyes of search engines. This includes linking to other websites that are relevant to the product or service being sold.

Another newer ranking signal is voice search optimization. Voice search optimization is important for ensuring that the website is optimized for voice search queries. This includes optimizing page titles and meta descriptions for voice search queries and ensuring that the website is listed in local directories.

Technical SEO is another important ranking signal. Technical SEO is important for ensuring that the website is optimized for search engine crawlers. This includes optimizing page titles, meta descriptions, and content for the relevant keywords. Site structure, speed, structured data, and security all fall under the umbrella of technical SEO.

By optimizing these ranking signals, a BigCommerce SEO services provider can ensure that the website is optimized for SERPs and for the Google mobile-first index. This will help to improve the website’s visibility, reach, and ranking in SERPs.

Are You Ready for BigCommerce SEO Services That Will Bring You More Customers in 2023?

Two of the most important things to consider when evaluating a BigCommerce SEO services provider are accreditation and experience.

If you’re looking to hire an SEO agency with a proven track record of satisfying both of these metrics, consider 1Digital Agency, online at 1DigitalAgency.com. Not only do their experts have more than 10 years of experience with both BigCommerce and SEO, but they are also an Elite BigCommerce partner.

For more information, visit their website, or get in touch with them via the link above (where you can consult their eCommerce case studies for more evidence of their past work), or by phone or email at 888-982-8269 or Sales@1DigitalAgency.com.