Let’s face it – public sector offices have varied needs (read complex), things difficult to execute on the digital space. The fact that they are so different from the run-of-the-mill commercial business websites, is why the best public sector websites require a unique approach so that they can really engage the audience and at the same time, serve the purpose. So, in this post, we’ve tried listing some of the successful public sector website design tips that can help your website achieve its goal. So, let’s get started!
Design tips for public sector websites
- Set clear website goals: In most cases, public sector websites have many different stakeholders. Thus, when you rope in a reliable and professional digital agency, they’d start working on the prebuild and check if it’s able to meet its goal. They’d also see to it that the prebuild meets the needs of the target audience. The agency would make sure that every aspect of the site is able to meet the set guidelines and goals.
- Need for a good UX: Though design plays a crucial role in websites, citizens do not visit government websites to admire the design but to accomplish the task. So, the site should be designed keeping task completion and the user experience in mind. Positioning the most used services and sections on the home page itself would make things easier for the masses. Helping people find the services and information efficiently is one of the prime attributes of the best public sector websites.
- Keep up-to-date information: Being a public sector/ government website, chances are, people would be relying on the website for important information. Thus, you may have to have editors from different departments of the office. This is where having a professional digital agency helps! They’d build a reliable CMS that would allow government officials with the requisite access to post or update content as may be necessary.
- Reliable infrastructure and hosting: If you are providing a crucial service to people, the last thing you’d want is a slow website or one that experiences frequent outages. Your site’s page load speed would be based on the site architecture and the site’s server capability. If one or the other isn’t powerful enough, your site will suffer. Moreover, in sites like these, data security is also a matter of serious concern.
- Responsive design: The first step to having a great public sector website is to follow a responsive design principle. With a rise in the number of people accessing the internet through their smartphones, it is your duty to make sure that people can access the site and the data from any smart device. Some of the best public sector websites make sure that you can access crucial information, anytime, anywhere, and the site automatically adjusts itself based on the screen size or the platform being used.
Choosing a reliable digital agency
You probably know already that government or public sector websites face more scrutiny than private business websites, after all, you’d be spending vital tax payers’ money. With the current COVID situation everywhere, budgets may be tight, and thus, you need to find a digital agency that’s willing to work within a budget, and at the same time, follows transparency and shows accountability. This is why you should always go for companies/ agencies that have worked on government projects in the past.
So, whether you’re looking for a new website, looking to upscale things, or probably not happy with the previous setup, find yourself a professional and reliable agency – one that knows a thing or two about building government or public sector websites. This way you can have great websites made for government offices, law enforcement services, and even schools and colleges. They’d design the site, make a wireframe, run some tests, develop the site, and eventually launch and maintain it – the perfect way of getting a functional website made.