Your corporate logo serves as a brand ambassador and forms the basis of your firm’s visual identity. If you want to engage and attract the attention of your target audience, your logo must have a significant visual effect and connect with them. That is why it is critical to keep up with logo design trends, especially if you haven’t relaunched in the last three to five years. A company’s brand is more than just its logo, although it is frequently the logo that makes or breaks a business’s identity. Wix logo maker tool is a trustable tool for building your branding identity.
Every year, we examine the most popular logo design trends in order to uncover developing designs and ideas. We envision three major themes for 2022 that revolve around resurrection, nostalgia, and daring.
Let’s take a closer look at each of these logo design trends.
Handwritten and hand drawn.
Brand Naming Agency: UnboxFame- Design authenticity is a major subject for 2022. People want to return to simplicity, and they prefer to purchase from real and socially responsible firms, as we previously addressed in our look at marketing trends. After years in isolation, many prefer designs that appear like they were made by a real person.
As a consequence, many business owners and designers have been experimenting with DIY and down-to-earth logo design. Handwritten fonts, childlike drawings, doodling, and imprecise lines show this trend. Variants with an unfinished, unpolished look are more pleasant and familiar than the flawless and polished versions you’ve seen before.
This trend is best suited to companies having a natural, raw, or DIY brand image.
Symbolic use of letters
Wordmark logos are making a comeback in 2022. Wordmarks are increasingly being used by businesses to express their brand’s identity. Letters are employed in wordmarks for more than just spelling. Their location, style, shape, and arrangement now combine to form a picture that adds context to what the wordmark says or signifies.
There are several ways to play with this trend. As seen in the example on the right, you can utilize typography to construct the shape of an item. Another strategy is to disrupt the text’s order or organization. This is accomplished by skewing one or more characters in the wordmark in order to portray movement or to create a symbol.
Nostalgia: a global phenomenon
A retro renaissance has dominated popular culture in recent years. It’s been seen in television series, movies, music, and digital art. Even well-known businesses have renamed to capitalize on this trend. In 2022, we will witness even more proof that individuals are attracted with previous decades. Because of the uncertainties of the times, escape is quite enticing. And recalling our early days, when life was simpler and we had less obligations, offers the safe retreat that many people want.
This is why nostalgia is effective and popular in logo design. However, nostalgia is most effective when it is true to your company’s identity. Designers and company owners who wish to experiment with this trend should start with an era’s look, but make sure the entire branding is unique and expresses your individuality.
The most convincing reason to incorporate nostalgia in logo design is to elicit familiarity and an emotive reaction from your consumers. This is a fundamental tenet of logo psychology. When done successfully, your clients will begin to associate your brand with sentiments of happiness and safety. if you want to domain research for your small business so don’t worry, we will help you find to unique domain name.
Baby, you’re groovy (70s)
People nowadays desire stimulation in all sorts. As a result, there is an undertone in the 2022 nostalgia wave. This can be observed in graphic design with the comeback of the swirly and hallucinogenic style that harkens back to the 1970s. For ideas, go at Jimi Hendrix’s record art or Woodstock performance posters.
A word of caution: this style has the potential to seem overdesigned and gaudy. To counteract this, mix this style with contemporary or traditional components. To maintain your design compact and elegant, utilize a secondary serif font or a complimentary colour spectrum.
The Roaring Twenties
We’re honouring our roaring twenties with a century-old throwback. This design movement draws inspiration from Art Deco’s grandiosity and elegance but updates and simplifies the style using geometry and symmetry. Font styles are the focus of this movement. Think of fonts from the turn of the century like Metropolis, Bambino, or Avanti, among many others. Another aspect of this movement is opulence. This style often makes great use of gilded lettering and lines in logo designs. If gold isn’t your thing, you may substitute industrial metallic accents and antique stamp-on effects.
Grungy look (the 90s)
A strong 90s look is making a return. This may be seen in a variety of creative forms, including television and cinema. In the design of Captain Marvel’s website, for example, Marvel Studio embraced 1995 dial-up internet reality. The 90s revival look is whimsical, inventive, and somewhat irreverent. Consider utilizing vibrant and vivid colours, unusual font combinations, and, if suitable, a humorous cartoon character image. If your company identity is harsher and grittier, you may include grunge themes into this nostalgic trend. Combine moderate or neutral tones with a bright colour. Texture overlays may also be used to distort or give your logo a damaged yet stylish appearance.
Gradations
Gradients have been prominent in website design for many years. They’ve also been prominent in logo design in recent years. This trend is exemplified by vibrant spectral combinations or appealing colour transitions.
Gradients in logos may make your logo stand out and be recognized. The trend is strongly related with science, technology, or “future” themes. This will be the standard approach for new businesses, mobile applications, and games. However, keep in mind that gradients are more difficult and generally more costly to print. If you try this trend, make sure you have a white and black version of your company’s emblem.
Layers with overlapping geometry
Geometric designs have long been visually attractive. This simple yet visually effective logo design concept is built on basic elements like lines, squares, and circles. This approach also employs low-opacity forms in complimentary hues that overlap.
Designers are experimenting with alternative line widths and font-weight combinations in 2022.
Styles of cartoons
Branding design is using cartoons to match our memories. Cartoons no longer attract kids. More companies are using mascots and cartoon characters in logos. This Creative logo designing style resonates with the “kid” in all of us, despite its infantile aspect. If it fits your brand’s message, personality, and audience, use this logo design.
Tall and slim
In 2022, narrow and tall logos will make a reappearance. They represent a fresh departure from the main horizontal orientation of standard logo designs seen in previous years. In logo design, vertical orientation has various benefits. Simply changing the angle of your logo can make it stand out from other horizontal designs. Tall logos are also ideal for mobile phones and tablets. This logo design trend’s sleekness makes it appropriate for artisanal firms, fashion companies, personal branding, design studios, and shops.
Vibrant colours and typefaces
Bold colours and typefaces demonstrate a common desire to be outspoken. They assist you in communicating your brand’s identity clearly and loudly. Bold colours will not work for every company, so think about your target demographic and how they will react to bold colours or typefaces in your logo. You may try out unconventional aspects, such as vivid neon colours, which can be eye-catching and memorable when utilized correctly.
Effective use of white space
Many designers and company owners have long neglected negative space (also known as “white space” in a design) while creating a logo. However, designers, marketers, and company owners are rapidly realizing that white space is an underutilized resource in logo design. As shown in the samples above, white space extends the design real estate for your brand and creates a distinct visual experience. By carefully arranging symbols and characters and integrating hidden forms or things in your logo, you may get creative and experiment with optical illusions or double meanings. Do you see how the FedEx logo efficiently employs white space in their design?
When used properly, white space may aid in the creation of a funny and appealing logo that can help break the ice with a prospective consumer. Consider the tongue-in-cheek logo design for Banana Fana (above). The banana form used throughout the letters’ negative space portrays joy, vitality, and friendliness. This is in keeping with the brand’s name.
